Ideas about positioning, AI, and businesses worth building.

I explore why many knowledge businesses are becoming harder to grow—
and what replaces them.

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The thing I want to be known for thinking about over the next 10 years is helping ethical builders understand how AI changed the market structurally, and how it changes value and identity.

I just want to give people the words to make sense of what’s happening to them. And point them towards all the relevant inputs they need to formulate their own version of “what are you actually trying to build a life around?”.

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For ethical builders navigating a market that changed under their feet.

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About

I’m interested in why ideas spread, why markets become crowded, and why some businesses continue to command attention.

My lens is shaped by building, losing, rebuilding, and watching an entire category of businesses get disrupted in real time.

Based in South Africa.

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