When someone pivots to AI, most people ask: what are they moving towards?
I think that’s the wrong question.
The more revealing one is: what are they leaving?
If the model they’re walking away from looks like it was built on information scarcity (packaged insights, frameworks, mindset content), then the pivot isn’t really about AI being the new opportunity.
It’s defensive repositioning around the thing that’s destabilising the original model.
“You don’t fix what isn’t broken” isn’t always true, but sometimes it’s a helpful clue.
Which means the direction someone moves away from tells you more about the structural integrity of what they built than anything they say about where they’re going.